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Product and concept development


Innovation, bespoke work and total concepts

In addition to our broad assortment of ‘A’ brand tiles, sanitary equipment and home and garden decoration, we also develop our own innovative products under private labels. For example: Storm®, Fleem®, Kashba®,Alberello® Mosaic and Alfa® Mosaico,. All products we develop are decorative, functional and an addition to our existing range.

Total concepts

We think in terms of total concepts: everything necessary to achieve the perfect end result. So with us you can find not only beautiful tiles and sanitary equipment, but also the appropriate materials for construction and finishing. For example, high-quality mastics, adhesives and various grout colours. We are a one-stop shop! We visualise the end result with persuasive examples and creative designs that you can use as promotional material.

Bespoke solutions

Thinking proactively with customers is second nature to us. For each customer, we fill in each specific need. We are happy to translate our market knowledge into consumer-oriented bespoke solutions. Our dedicated organisation, with committed craftspeople and short internal lines of communication, makes us flexible, fast and solution-oriented. We are very good at improvising when necessary.